How to grow your Instagram – Honest tips!

Ah this is a difficult one isn’t it? Probably one of the hardest channels to grow yet the one I expect many of us use the most. We’ve all been there, spending hours on curating what feels like a pretty darn good ‘grid’ only to lose 20 followers overnight. The problem with Instagram is that it’s too much of a numbers game and this results in a horrendous amount of ‘follow/unfollow’ activity. I’m not saying it’s bad to unfollow someone if you’ve fallen out of love with their pictures or feel that the pictures posted make you feel worse about yourself (100% please unfollow if that’s the case!) but before reading on…promise me you won’t be one of ‘those’ people.

I don’t have a massive following on Instagram, I totally fell out of love with it last year and never really put in the effort but the last couple of months I’ve been putting a bit more focus onto the channel and have noticed a nice little increase in followers – up to 100 a week (before the unfollows :'( ). So I thought I’d share a few (honest) tips with you guys.


Frequency and Timing

This is something that takes a bit of trial and error and I’m still experimenting a bit. I now post every day around 7:50 in the morning – if you think about it, when are people looking at their phones the most? Not at work, not necessarily at home but on the bus/train/whatever on the way to work! So think about your target audience and when they’re likely to be watching – during lunchtime perhaps if you audience are likely to be 9-5ers – 12:30 post fits right in. Also try and post every day, this really will keep engagement up.

Engage with your feed

This is probably the biggest major source of growth for followers, just go through your feed and comment and like on others photos – try not to be too spammy about it (yes we all get a bit lazy but just an emoji isn’t really that great is it?). Do this for 15 mins in the morning and 15mins in the evening and you will see some love returned. If you’re going off-feed (searching by hashtags) then focus your energy on liking and commenting on feeds that are more similar to yours as you’re more likely to get engagement reciprocated.

Engage with your followers

Instagram have added a nice little feature that allows you to like peoples’ comments. In the morning before work I go through new comments and click the like button – and then comment back with a thank you to those who put the effort into it (i.e. the ones that are more than an emoji). This is also a great way to start a conversation and shows brands a much higher level of engagement (if you want to work with them that is).

Have a ‘theme’ but don’t worry too much about it

We can all get very hung up on having our grid looking perfect, however, it’s important to remember that those who have that ‘perfect theme’ are usually full-time bloggers and have the time to put into it. If you want to post every day and keep engagement high, keep your filter the same and the rough look and feel the same but don’t worry too much about perfection – otherwise you’ll only post once a week and not really get any engagement back, pretty feed or not.!

Just do you

Don’t try to be like someone else or imitate someone else’s feed. I love my more ‘minimal’ feed but I don’t know anyone else’s that is exactly like it – mine is often quite bright with bluer hues and I love it! Trying to imitate someone else’s feed and style is tiring and the true you just won’t come through. I remember the moment I relaxed about trying to be like everyone else and embraced my own not-like-yours theme, it’s made me enjoy the platform so much more!


What are your tips for growing your Instagram?

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18 Comments

  1. Carmen
    March 12, 2017 / 2:13 pm

    I totally agree with you on those points! Engagement is everything and I think gaining true followers is a lot better than just buying them. I just couldn't do that! I just followed you on Instagram and I really like your theme – keep it up sweetie <3xx, Carmen – http://www.carmitive.comCarmitive on Instagram – https://www.instagram.com/carmitive/

    • Arabella Wright
      March 13, 2017 / 5:46 pm

      I'm so glad that you liked the post and thank so much for the follow!

  2. Fashion&Makeup
    March 12, 2017 / 4:50 pm

    wow you look beautifully in the styling :)http://fashionmakeup-czarnulaxyz.blogspot.com/

    • Arabella Wright
      March 13, 2017 / 5:47 pm

      Thanks sweet!

  3. Jovita Antanovich
    March 13, 2017 / 11:56 am

    Thanks for your tips dear! That is the hardest part of blogging, I hate those unfollowers! I still post on instagram everyday, but it really takes time…I keep on reminding myself that my blog is my baby where I put all my effort and instagram should not destroy my motivation! love your outfit and the boots are very cool! 😉 Jovita from Black Vanillawww.b-vanilla.com

    • Arabella Wright
      March 13, 2017 / 5:47 pm

      Glad that you liked it – those unfollowers are totally pesky but fight through and stay motivated and it will pay off 🙂

  4. Simplement Lui
    March 14, 2017 / 7:43 am

    Classy and chic look ;)https://4highheelsfans.wordpress.com/2017/03/09/24-hours-per-day-is-not-enough/

    • Arabella Wright
      March 15, 2017 / 8:47 pm

      Thanks so much!

  5. Milex xxx
    March 16, 2017 / 3:12 am

  6. Beatriz Jimenez Carrasco
    March 16, 2017 / 9:09 am

    Great post!! I agree with you on every points:)And beautiful look dear!!XoXo http://www.acooltime.es

    • Arabella Wright
      March 16, 2017 / 8:03 pm

      Thanks lovely

  7. Stephanie
    March 16, 2017 / 9:11 am

    Forget the title.. You are just looking awesome :)Please see Cupshe Woman's Place Plunging Long Sweater

    • Arabella Wright
      March 16, 2017 / 8:03 pm

      Aw thanks so much Stephanie!

  8. Ilya Trifonenkov
    March 16, 2017 / 11:47 am

    So beautiful. This outfit suits you very well.www.trifonenkov.comInstagram: @trifonenkov

    • Arabella Wright
      March 16, 2017 / 8:03 pm

      Thanks so much!

  9. Mónica - Mes Voyages à Paris
    March 17, 2017 / 11:32 am

    In love with this street style look! This otk boots and the handbag are so strendy!xxMónica SorsMES VOYAGES À PARISNEW POST: TOUS MEDALLIONS | MIX & MATCH + EMBROIDERED JACKET

    • Arabella Wright
      March 17, 2017 / 6:47 pm

      Thanks so much Monica!

  10. The Sunday Mode
    March 24, 2017 / 12:31 pm

    With the new algorithms I find it really hard to steadily gain a following on Instagram, it used to be so much more simple! I'm trying now to find the right time of day to post, although I find it really difficult to find a good time to match the different timezones…Julia // The Sunday Mode

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